Celebrity marketing is one of the best forms of marketing. Having a well-known face endorse your company and product gives you immediate credibility. Although this person does not need to be a international superstar, they need to be well known to a target audience. Celebrity marketing has been used across all platforms. Televison , print , movies and social media are some of the most effective forms. The key to have a successful campaign is to combine the right product to the right celebrity. If it is done well , this can result in a major boost to the companies profits in a very short amount of time.
SUCCESSFUL CAMPAIGNS
"The famous basketball star has endorsed Hanes brand clothing for over a decade. The admiration of the athlete lends an air of respectability and quality to the brand."
"The pop star was the celebrity face of a famous ad campaign in the late 90s. The singer's worldwide fame and popularity helped to connect Pepsi with a new group of young soda drinkers."
"The pop star was the celebrity face of a famous ad campaign in the late 90s. The singer's worldwide fame and popularity helped to connect Pepsi with a new group of young soda drinkers."
TYPES OF MARKETING
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